The world of business is interesting but it can also be very difficult to understand, particularly if you are just starting out. When I was just starting out, I was super confused by what I saw and heard. Thankfully, I had some friends who were experienced business managers. They gave me lots of fantastic advice and guidance as I prepared to start my new business. I have yet to start my new business venture but I now feel confident enough to share what I have learnt about business development. I hope you like this blog and that it helps you navigate the world of business.
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Factors affecting the cost of vehicle signage
Rene Elliott
One of the most effective, yet underutilised advertising channels is vehicle signage. Vehicle signs are the workhorses that drive impressions and new leads for your business. In fact, they work 24/7 to expose your company to a wider audience.
If you're looking to brand your vehicle, you may be wondering how much you can expect to spend on vehicle signs. There are many different factors that affect vehicle signage, from the type of graphics you use to the type of vehicle itself.
Here are 4 pricing factors to consider as you prepare for a vehicle signage campaign.
1. The type of vehicle being used
There are two main ways through which you can use vehicle signs to advertise your business. First, you may already own a fleet of vehicles that you can add signs to. Secondly, you may opt to purchase/hire a branded vehicle and have it drive around various strategic locations. If you already own a fleet, it may be more convenient for you to brand the vehicles with your business logo and other relevant information. While the initial cost of adding signs may be high, the ROI is even higher in the long run.
If you don't own a vehicle, you may need to hire or purchase one for advertising purposes. In such cases, the make and model of the vehicle will impact your overall signage cost.
2. The graphics installed on the car
There are many different types of vehicle signage. From computerised letter fabrication signs to flatbed signs, each type comes with its own pros and cons. As you would expect, the sign you select will directly impact your overall cost.
Make sure you choose signs that best represent your business and its value to customers. While more colourful and in-depth designs may cost more, they attract attention and result in more customers for your business. However, there are also cases where a simpler design works better on your vehicles while saving on cost. You should know what your customers like and how to appeal to their tastes.
3. Durability features
The durability of your vehicle signs will also affect the cost. Signs that can withstand heavy rainfall, direct sunshine, and other weather conditions often cost more. However, these signs are more permanent options, and they pay off by cutting down on maintenance costs.
4. Insurance
Another cost most people tend to overlook is vehicle insurance. Your newly branded vehicles will need to be adequately insured against the many risks on the road. You should include insurance expenses on your branded vehicles estimate so as to avoid any unexpected costs when installing vehicle signage.
For more information, contact a local company that makes vehicle signage.
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